Identity & Access Management for Retail & E-Commerce

Seamless logins, higher conversion and omnichannel identities

Login determines whether a purchase is completed or abandoned: with Keycloak you provide frictionless authentication across all channels – from social login and passkeys to seamless integration into loyalty programs. What you gain:
  • Higher conversion through social login and passwordless auth
  • Omnichannel SSO between shop, app, POS and service
  • Central customer data for personalized experiences
E-commerce Omnichannel SSO Social login Passwordless Loyalty programs B2B portals

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The loginfactor advantage:
Boost conversion with social login, passkeys and smooth checkout flows
Omnichannel identity: one login for online shop, store, app and customer service
Integration with Shopware, Magento, WooCommerce, SAP Commerce and custom shops
Central customer data synchronization with CRM and marketing automation
Managed Keycloak hosting with scaling for campaign traffic and peak times

Why login determines success in e-commerce

Conversion, customer retention and seamless journeys

Cumbersome login processes lead to purchase abandonments. Keycloak solves this with social login, passkeys and omnichannel SSO – for seamless customer journeys from the first click to the purchase.

How to increase revenue and customer loyalty

Fewer abandoned carts, more repeat buyers, higher basket values

Every extra click during login costs you customers. With the right IAM strategy, you turn login from an obstacle into a conversion driver.
More completed purchases
One-click login instead of form frustration: customers buy instead of abandoningOne-click login instead of form frustration: customers buy instead of abandoning
Reach customers everywhere
One login for shop, app and store – customers buy where it suits them
Sell more effectively
Personalized offers based on central customer data increase basket value
Serve merchants & end customers
B2B merchants with their own terms, B2C customers with a personalized experience

Measurable success in retail

More revenue, fewer purchase abandonments, more loyal customers

A smooth login makes the difference between abandonment and a loyal customer. Our customers achieve:
Fewer abandoned carts thanks to one-click login with social login and passkeys
Higher repeat purchase rates thanks to seamless loyalty integration and personalized offers
Faster ordering processes for B2B merchants with direct access to their terms
Consistent customer experiences across all channels – from the web shop to the store

Go live fast – without rebuilding your shop

Works with your existing system

No replatforming, no weeks-long adjustments: Keycloak works with any shop system – whether Shopware, Magento, WooCommerce, SAP Commerce or custom development. You benefit immediately from better login without touching your shop.

Our approach

From conversion analysis to operations

Consulting - Analyze customer journeys, conversion potential and system landscape
Implementation - Social login, omnichannel SSO, shop integration and migration
Managed hosting & support - Scaling for traffic peaks, SLAs and performance optimization

Frequently asked questions about IAM for retail & e-commerce

Social login, omnichannel, loyalty integration and conversion

How does social login increase conversion in e-commerce?

How does omnichannel SSO work between online shop, app and store?

Can Keycloak be integrated into loyalty programs?

How do we migrate existing customer accounts to Keycloak?

How does Keycloak scale during traffic peaks?

Does Keycloak support B2B merchant portals?

How do I integrate single sign-on into Shopware?

Can I equip my Magento shop with a better login?

How do I connect SAP Commerce Cloud to a central login?

Which IAM provider is suitable for e-commerce?

What does a bad login process cost in e-commerce?

Is Keycloak worth it for a single shop?

Why loginfactor instead of operating Keycloak yourself?

Make login the conversion driver of your e-commerce

Secure your free initial consultation on social login, omnichannel SSO & Keycloak now.

Frank Tripp Head of Identity & Access Management c.frank.tripp@loginfactor.com 05251 5449490
Frank Tripp