E-commerce – SSO & identity for shops

Q: How does social login work with Keycloak in e-commerce?

Keycloak supports social login via identity brokering with Google, Apple, Microsoft, Facebook and other identity providers. Customers can register and log in with one click without filling out forms. Identity data is consolidated in Keycloak – you keep full control over customer data while the conversion rate increases due to reduced registration friction. loginfactor integrates social login in a GDPR-compliant way into Shopware, Magento, SAP Commerce and other e-commerce platforms.

Q: Are passkeys (WebAuthn) secure and user-friendly for e-commerce shops?

Yes. Passkeys are based on the WebAuthn standard (FIDO2) and are both more secure than passwords and more user-friendly. Customers authenticate via fingerprint, Face ID or Windows Hello – without remembering passwords. Keycloak supports WebAuthn natively. loginfactor implements passkeys as a primary or optional authentication method in e-commerce flows and provides fallback options for older devices. This reduces password-reset requests and account-takeover risks.

Q: How can B2B customers manage sub-accounts for employees in an e-commerce shop?

With Keycloak, sub-accounts can be modeled via groups, roles and policies. B2B customers can create employee accounts with different permissions (e.g., buyer, approver, read-only). loginfactor additionally offers the loginfactor extension for delegable sub-accounts: procurement leads can create self-service sub-accounts and assign roles. Authentication and authorization run via Keycloak; business logic such as order limits or approval workflows is implemented in your shop system. This works seamlessly with Shopware, SAP Commerce, Adobe Commerce and other B2B platforms.

Q: Which SLAs and operating models does loginfactor offer for Managed Keycloak in e-commerce?

loginfactor offers Managed Keycloak with service level agreements (SLAs) starting at 99.9% availability, optionally up to 99.95%. Hosting can be in your cloud (AWS, Azure, Google Cloud), on-premises or as SaaS in EU-based data centers. Included: 24/7 monitoring, automatic backups, security updates, high-availability architecture (redundant hardware clusters, automatic failover) and optional 24/7 support. On request, we implement multi-AZ deployments and geographic redundancy for maximum resilience.

Q: How long does it take to integrate Keycloak into an existing e-commerce shop?

Integration time depends on the shop platform and the requirements. Standard integrations for Shopware, Magento or SAP Commerce typically take 4–8 weeks (including concept, implementation, tests and go-live). More complex setups with custom flows, multi-tenant architectures or legacy system integrations require 8–16 weeks. In the initial call, loginfactor performs an infrastructure analysis and provides a realistic project estimate.

Q: Can Keycloak provide SSO between e-commerce shop, mobile app and service portal?

Yes. Keycloak is a central identity provider (IdP) and enables single sign-on (SSO) via OpenID Connect and OAuth 2.0 between web shop, progressive web app (PWA), native mobile app, service portal, knowledge base and other systems. Customers log in once and are authenticated across all channels – without logging in again. loginfactor integrates Keycloak SSO into existing e-commerce ecosystems and synchronizes identities with CRM/CDP systems for a 360° customer view.

Security + conversion = your competitive advantage

Enterprise security without enterprise complexity

Many e-commerce teams struggle with legacy login systems that are neither secure nor user-friendly. We deliver both: enterprise-grade security without conversion killers, modern auth flows without vendor lock-in, and integration into your existing shop landscape.

Customer protection that pays off

No data breach, no reputational damage – passkeys, MFA & GDPR-compliant audit trails

More buyers, fewer abandonments

Social login & fast authentication dramatically lower the entry barrier

Platform change without loss of identity

Shopware today, SAP tomorrow – your customers stay, no matter which shop

Scales with your success

Black Friday with 100k concurrent users? No problem with Managed Keycloak

Where your customers benefit

Seamless from the first click to the support case

Fast checkout: social login instead of a 12-field form

Save configurator sessions without mandatory registration

Self-service portal: customers resolve most of their requests themselves

Support with context: agents see purchase history directly in the ticket

B2B teams: procurement lead manages sub-accounts with budget limits

Your systems stay – we connect them

Integration instead of vendor lock-in

Keycloak integrates seamlessly into your existing landscape – shop platforms, payment providers, ERP/CRM, support tools. You remain flexible: Shopware today, SAP tomorrow. Your customer identities remain, no matter which systems you use.

From strategy to go-live

We deliver production-ready solutions, not concepts

Strategy & concept – aligned with your customer journeys

Implementation & migration – your customers don’t notice the change

Managed operations – SLAs, 24/7 monitoring, you focus on the business

Our concept in detail

One customer identity, countless possibilities

From anonymous visitor to loyal repeat customer – across all channels

Your customers switch between shop, app, support and loyalty program – Keycloak ensures you recognize them everywhere. The result: personalized experiences that build trust, and a complete data foundation for intelligent marketing – GDPR-compliant.

No more channel hopping

Log in once, recognized everywhere – shop, app, service seamlessly connectedLog in once, recognized everywhere – shop, app, service seamlessly connected

Marketing that resonates

360° customer profile in CRM/CDP – for campaigns that make truly relevant offers

Growth without limits

Connect partner shops, manage teams, centrally manage consent – scalable & compliant

Frequently asked questions about Keycloak in e-commerce

Social login, passkeys, SSO, sub-accounts & managed hosting

How does social login work with Keycloak in e-commerce?

Are passkeys (WebAuthn) secure and user-friendly for e-commerce shops?

How can B2B customers manage sub-accounts for employees in an e-commerce shop?

Which SLAs and operating models does loginfactor offer for Managed Keycloak in e-commerce?

How long does it take to integrate Keycloak into an existing e-commerce shop?

Can Keycloak provide SSO between e-commerce shop, mobile app and service portal?

E-commerce: login decides

One identity for all channels – foundation for omnichannel & 360° view

Book a free
consultation call now

Login determines revenue

Fewer abandonments, more repeat purchases – measurable

Security + conversion = your competitive advantage

Enterprise security without enterprise complexity

Where your customers benefit

Seamless from the first click to the support case

Your systems stay – we connect them

Integration instead of vendor lock-in

From strategy to go-live

We deliver production-ready solutions, not concepts

One customer identity, countless possibilities

From anonymous visitor to loyal repeat customer – across all channels

Thousands of successful logins – every day, everywhere

Frequently asked questions about Keycloak in e-commerce

Social login, passkeys, SSO, sub-accounts & managed hosting

Rethinking e-commerce identities

Get your free initial consultation on Keycloak, SSO & Managed Hosting now.Secure your free initial consultation on Keycloak, SSO & Managed Hosting now.

E-commerce: login decides

One identity for all channels – foundation for omnichannel & 360° view

Book a free consultation call now

Login determines revenue

Fewer abandonments, more repeat purchases – measurable

Security + conversion = your competitive advantage

Enterprise security without enterprise complexity

Where your customers benefit

Seamless from the first click to the support case

Your systems stay – we connect them

Integration instead of vendor lock-in

From strategy to go-live

We deliver production-ready solutions, not concepts

One customer identity, countless possibilities

From anonymous visitor to loyal repeat customer – across all channels

Thousands of successful logins – every day, everywhere

Frequently asked questions about Keycloak in e-commerce

Social login, passkeys, SSO, sub-accounts & managed hosting

Rethinking e-commerce identities

Get your free initial consultation on Keycloak, SSO & Managed Hosting now.Secure your free initial consultation on Keycloak, SSO & Managed Hosting now.

Book a free
consultation call now